How to Look for the Best Android Apps and Games

After purchasing a new Android device, whether it is a tablet or a smartphone, we then turn to the marketplace in search of the best Android games and apps. There are numerous on-line directories available that have very comprehensive lists, some better than others. Generally these lists are divided into sections, for instance, the most popular, the hottest, the top rated, plus there are also lots of reviews to browse through for the best Android games and the best Android apps.

For those who are after Android applications, there are screenshots and quite often short videos illustrating how these apps or games work. These can be found in the arcade and action section and if you are looking for the best Android apps, these can be used for productivity, communication or entertainment purposes. Many other categories are available, from where you can choose applications or games that fulfill your needs.

Of course there are large numbers of new games and apps coming out into the marketplace every day. Some of these are free and for some, there is a small charge. The best Android games or apps can be either, if a game or app is free it does not imply any lesser quality, in many instances the opposite can be true. Most of the free apps have ads displayed and are they are usually unobtrusive, but sometimes, ads can be really annoying by blocking important content from the game or because they are placed in a position where you can touch accidentally.

Almost every Android application list website lets you subscribe to the RSS feed to get the latest updates so you’ll be the first who knows when a new app is available. Each application has a detailed description, from ratings and comments to required system permissions, screenshots or a direct QR bar code or market link for direct downloading from your phone.

As well as finding internet reviews for the best games and apps, quite often we will find out about a game or an app from a friend or colleague. Personal recommendations or reviews are always highly influential. Different groups and ages of people will be interested in different things, but there are enough of the best games and apps out there, to meet everyone’s needs.

If one particular app or game does not suit or does not perform as expected, it’s a simple process, just like programs on a laptop, to delete the game or app from one’s device. Android OS is designed in such ways that require minimal resources on the device, so it is possible to have numerous games and apps running on the one device.

The Benefits of Online Games for Kids

Online games have become the order of the day in today’s world. Online games for kids have become extremely popular these days that you will find almost every kid regardless of age glued to the computer most of the time. But since these games do have their minus points also, most parents are hesitant to let their children sit in front of the computer for a long time without their supervision. But very few of them really realize that these online games can be very entertaining, educative and safe for their kids.

With the unbelievable things that are happening in the world outside now-a-days, it is actually better that you have the peace of mind that you children are sitting at home playing online instead of sending them outside making you forever worried till they get back home safe and sound. You just require monitoring your kids from time to time to ensure that are having a really good time playing these safe online games instead.

One of the biggest advantages of getting your kids to play these games are that they learn how to be familiar with multitasking as they begin to practice how to train their hands and eyes to synchronize properly. This becomes extremely helpful in school or college where they can listen to their teacher and jot down notes at the same time. Another benefit is that your children get exposure to other kids of their age living right across the globe and thus gain friends even though they do not even step out of your home.

Online games have such an unbelievable variety of games in store for kids that you really get swayed about how to choose them. There are umpteen varieties of shooting games and motor bike games for your children to take their pick from according to their tastes not to mention numerous other types of games too.

So do not hesitate to introduce your kid to the wonderful world of online games as you can be assured that you are opening a door to a world filed with fun and excitement for your children.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.